Proiecte Media Managementul publicatiilor culturale

Managementul Publicatiilor Culturale


  Acest program a urmarit imbunatatirea managementului presei culturale in vederea cresterii viabilitatii sale economice prin atragerea de sponsorizari si dezvoltarea departamentelor de vanzari de publicitate.

  In acest sens s-a organizat o serie de cursuri de marketing, difuzare si vanzari de publicitate, sustinute de manageri de presa cu o larga experienta, care au beneficiat de programele Freedom House anterioare  in Romania si Statele Unite. La aceste cursuri au participat echipe manageriale din 15 publicatii culturale pentru doua domenii principale: marketing/vanzare de publicitate si productie/distributie. In plus, s-a realizat pentru fiecare publicatie participanta cate un press kit destinat promovarii publicatiei in vederea vanzarii de publicitate.



Mission Statement
Freedom House is an independent nongovernmental organization that supports the expansion of freedom in the world. Freedom is possible only in democratic political systems in which the governments are accountable to their own people; the rule of law prevails; and freedoms of expression, association, and belief, as well as respect for the rights of minorities and women, are guaranteed. Freedom ultimately depends on the actions of committed and courageous men and women. We support nonviolent civic initiatives in societies where freedom is denied or under threat and we stand in opposition to ideas and forces that challenge the right of all people to be free. Freedom House functions as a catalyst for freedom, democracy and the rule of law through its analysis, advocacy and action.